https://blursor.ai/research Research on why AI says what it says, distilled for practitioners. en Thu, 16 Jul 2026 00:00:00 GMT https://blursor.ai/research/generative-engine-optimization-doesnt-translate https://blursor.ai/research/generative-engine-optimization-doesnt-translate Thu, 16 Jul 2026 00:00:00 GMT Why GEO gains don’t translate into durable visibility (and which levers actually hold). Retrieval · RAG https://blursor.ai/research/llm-brand-reputation-citations-third-party https://blursor.ai/research/llm-brand-reputation-citations-third-party Thu, 25 Jun 2026 00:00:00 GMT What LLMs treat as “brand reputation” is mostly other people’s web pages, not the brands themselves Retrieval · Authority https://blursor.ai/research/ai-brand-category-ownership-llms https://blursor.ai/research/ai-brand-category-ownership-llms Tue, 23 Jun 2026 00:00:00 GMT Who gets the “top pick” in AI recommendations—and how consistent is it across models? Retrieval · RAG https://blursor.ai/research/english-blind-spot-local-champions https://blursor.ai/research/english-blind-spot-local-champions Tue, 23 Jun 2026 00:00:00 GMT English-language prompts create a measurable “local-visibility” blind spot across languages Retrieval · RAG https://blursor.ai/research/entity-specific-bias-mapping-fabricated-citations https://blursor.ai/research/entity-specific-bias-mapping-fabricated-citations Tue, 23 Jun 2026 00:00:00 GMT Why “mention” counts fail: fabricated citations scale differently by entity and query context Retrieval · RAG https://blursor.ai/research/brand-stature-visibility-ladder-ai-engines https://blursor.ai/research/brand-stature-visibility-ladder-ai-engines Fri, 19 Jun 2026 00:00:00 GMT Why the first-run visibility gap between big brands and everyone else is so persistent Retrieval · RAG https://blursor.ai/research/one-polluted-page-recommenders https://blursor.ai/research/one-polluted-page-recommenders Fri, 12 Jun 2026 00:00:00 GMT Why one poisoned search result is enough to hijack LLM recommendations Retrieval · RAG https://blursor.ai/research/injection-paradox-rag-brand-suppression https://blursor.ai/research/injection-paradox-rag-brand-suppression Tue, 09 Jun 2026 00:00:00 GMT Why safety alignment can turn retrieval-time injections into brand-level anti-promoters RAG · Safety https://blursor.ai/research/aeo-vs-platform-tailwind-chatgpt-referrals https://blursor.ai/research/aeo-vs-platform-tailwind-chatgpt-referrals Thu, 04 Jun 2026 00:00:00 GMT Why “2x on ChatGPT” stories can be misleading without a tailwind control AEO · Measurement https://blursor.ai/research/cultural-reasoning-gap-llms https://blursor.ai/research/cultural-reasoning-gap-llms Tue, 02 Jun 2026 00:00:00 GMT When Cultural Knowledge Doesn't Transfer to Cultural Reasoning Evaluation · Culture https://blursor.ai/research/english-prompts-rewrite-local-knowledge https://blursor.ai/research/english-prompts-rewrite-local-knowledge Tue, 02 Jun 2026 00:00:00 GMT How Prompt Language Rewrites Cultural Knowledge Before the Model Even Answers Bias · Multilingual https://blursor.ai/research/llm-factcheck-source-misalignment https://blursor.ai/research/llm-factcheck-source-misalignment Tue, 02 Jun 2026 00:00:00 GMT Where LLM Fact-Checkers Go Wrong on Sources Misinformation · Retrieval https://blursor.ai/research/self-evolving-agent-health-community-notes https://blursor.ai/research/self-evolving-agent-health-community-notes Tue, 02 Jun 2026 00:00:00 GMT When the Agent Learns From Its Own Corrections Agents · Health Misinformation https://blursor.ai/research/ai-overviews-reddit-engagement-reversal https://blursor.ai/research/ai-overviews-reddit-engagement-reversal Mon, 01 Jun 2026 00:00:00 GMT Google AI Overviews drove a 12% rise in Reddit engagement, but AI Mode reversed those gains for experiential communities by substituting conversation for human discussion. AI Visibility https://blursor.ai/research/ecosystem-geo-agent-trajectory https://blursor.ai/research/ecosystem-geo-agent-trajectory Mon, 01 Jun 2026 00:00:00 GMT Coordinating a multi-page evidence ecosystem raises LLM search agent recommendation rates by up to 31 percentage points over the best single-page GEO baseline. AI Visibility https://blursor.ai/research/generative-search-ai-cited-sources https://blursor.ai/research/generative-search-ai-cited-sources Mon, 01 Jun 2026 00:00:00 GMT An audit of ChatGPT, Copilot, Gemini, and Perplexity finds ~16% of cited sources are AI-generated — with Copilot citing synthetic content in nearly 3 of every 10 citations. AI Visibility https://blursor.ai/research/llm-citation-hallucination-agentic-retrieval https://blursor.ai/research/llm-citation-hallucination-agentic-retrieval Mon, 01 Jun 2026 00:00:00 GMT Six frontier LLMs hallucinate 12–38% of scientific citations; a new agentic retrieval system hits zero hallucination at 30% better F1 and $0.05 per query. AI Visibility https://blursor.ai/research/paraphrase-brittleness-brand-recommendation https://blursor.ai/research/paraphrase-brittleness-brand-recommendation Mon, 01 Jun 2026 00:00:00 GMT Cosmetic prompt rewording drops AI brand-recommendation overlap by 21–32 percentage points — more divergence than switching providers entirely, across 12,000 runs. AI Visibility https://blursor.ai/research/query-specific-expiry-search-freshness https://blursor.ai/research/query-specific-expiry-search-freshness Mon, 01 Jun 2026 00:00:00 GMT Baidu's Aurora-Expiry uses RAG-augmented LLMs to infer query-specific expiration thresholds, cutting median document age 12.81% for time-sensitive queries in a 14-day live A/B test. AI Visibility https://blursor.ai/research/rag-brand-visibility-tier-failures https://blursor.ai/research/rag-brand-visibility-tier-failures Mon, 01 Jun 2026 00:00:00 GMT A 37,000-run audit of 533 brands finds RAG preserves the brand hierarchy: L4–L5 specialists face 48–52% invisibility while L1 leaders surface universally but convert at only 25–41%. AI Visibility https://blursor.ai/research/semantic-metadata-agent-retrieval-tradeoff https://blursor.ai/research/semantic-metadata-agent-retrieval-tradeoff Sun, 31 May 2026 00:00:00 GMT Schema.org markup gives retrieval agents 65.7% higher FAIR-compliant precision — but cuts query coverage by 29% where publishers haven't adopted it. AI Visibility https://blursor.ai/research/rank-zero-honeypot-agent-collapse https://blursor.ai/research/rank-zero-honeypot-agent-collapse Tue, 26 May 2026 00:00:00 GMT A Microsoft study shows a single false top search result drops GPT-5 accuracy from 65% to 18% — while humans solve the same queries at 93% — exposing a critical gap in agentic RAG deployments. AI Visibility https://blursor.ai/research/citation-failures-generative-engine-agentgeo https://blursor.ai/research/citation-failures-generative-engine-agentgeo Fri, 22 May 2026 00:00:00 GMT A new paper from Virginia Tech maps four failure modes that prevent pages from being cited in AI-generated responses. 43% of relevant pages receive zero citations under baseline conditions. Citation · GEO https://blursor.ai/research/deployment-constraints-llm-citation-collapse https://blursor.ai/research/deployment-constraints-llm-citation-collapse Fri, 22 May 2026 00:00:00 GMT No LLM verifies even half its citations under any tested condition — and adding temporal cutoffs or other deployment constraints collapses verifiability to near zero. AI Visibility https://blursor.ai/research/generative-search-citation-uncertainty https://blursor.ai/research/generative-search-citation-uncertainty Fri, 22 May 2026 00:00:00 GMT A new statistical framework shows that single-run citation share metrics from Perplexity, SearchGPT, and Gemini carry confidence intervals wide enough to make most apparent SEO gains statistically indistinguishable from noise. AI Visibility https://blursor.ai/research/structured-data-rag-entity-pages https://blursor.ai/research/structured-data-rag-entity-pages Fri, 22 May 2026 00:00:00 GMT Rewriting pages as entity documents lifted AI answer accuracy ~30%; adding JSON-LD did almost nothing — it gets cut before indexing. Retrieval · RAG