AI search visibility
A within-site study found a much stronger citation association with retrieval than page features. Here is what that changes in an audit brief.
Read the digestWe read it for marketers and business owners, and publish only the findings you can act on.
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We follow new papers on how AI search finds, ranks and cites sources.
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We check each paper’s methods, results and limits.
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Only findings with a practical use for a business make the cut.
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We explain each one in plain English, with the evidence and a link to the paper.
Read it as text
Software follows new research on how AI search finds, ranks and cites sources, as it appears on arXiv and Crossref. Finding a paper doesn’t commit us to writing about it.
A person decides which papers are worth an article. Each one has to answer a question readers have and add something we haven’t already said. A paper that repeats a known finding can update an article we already have, or stay on file without one.
An AI reads the full paper, past the abstract to the last page, and notes its findings, methods and limits, each with the exact words that support it. Software checks every quote against the paper. If the full text isn’t available, or the notes don’t check out, the work stops there.
An AI writes a draft from those notes and our writing rules, in plain English, with a link to the paper. It uses the notes the explanation needs, and the rest stay in our files.
One AI reviewer reads the draft against the paper and asks what readers will come away believing, and whether the paper supports it. If something left out would change that impression, it has to go on the page; a limit kept only in our notes doesn’t count. A second AI reviewer reads only the article, as a reader would, and asks whether it’s worth the time. If a passage could be easier to read without losing anything, it has to be fixed. Required fixes go back to the writer, and both reviewers read the new draft. A draft that still falls short after a few tries is held.
A person reads the finished article and decides whether to publish that exact text, ask for changes or hold it. If the text changes afterwards, it needs a new decision.
Only approved text goes into the site. Once an article is live, software checks the page readers get: its text, its byline and its link to the paper.
A paper can stop at any of these steps, and there’s no quota to fill. When nothing earns a place, nothing is published.
The explainer follows a real paper, “Structured Linked Data as a Memory Layer for Agent-Orchestrated Retrieval”, to its article, Before buying more schema work, ask what reaches retrieval. The drafts and review marks it shows along the way are illustrations.
AI search visibility
A within-site study found a much stronger citation association with retrieval than page features. Here is what that changes in an audit brief.
Read the digestAI evidence reliability
A useful PDF assistant must show the evidence behind an answer, including the period, unit and entity. Correct arithmetic is only one part of the check.
Read the digest14 more articles
Separate question fit, observable source exposure and the final answer before choosing a rewrite. Source records help diagnose a gap, but do not reveal every retrieval step.
A theoretical framework explains why follow-up questions could change a source’s visibility—and how to separate observed persistence from an assumed effect.
A small Estonian accounting-software comparison shows how question language can change the supplier set—and why the same effect must be checked in your own category.
A controlled study shows how answer-derived pages can narrow later responses. That is a change in diversity—not a verdict on accuracy.
A two-market Bali study separates appearing in sampled recommendations from ranking inside them. Its denominator is as important as its headline percentage.
A study of professional recommendations shows why matching an answer to a supplied name list is different from measuring whom the answer actually names.
A Chinese-language search study distinguishes appearing in the reference list from having a brand or contact detail carried into the answer.
Discovery, citation, accurate representation and customer response are different outcomes. A research survey helps place an optimization claim at the stage it measured.
An Icelandic public-information service found expert concerns in web citations. Its 35% and 6% figures used different checks, so they cannot be read as a trust leaderboard.
A Glasp case study uses untreated pages to investigate referral growth. Its pre-existing trend and placebo result show why the adjusted estimate remains uncertain.
Separate repeated answers, equivalent rewording and changed requirements before interpreting a brand-visibility score. Each comparison answers a different question.
Appearing once in a large experiment is different from appearing reliably for relevant questions. Check the denominator, retrieval layer and model setup behind a coverage claim.
A comparison of Google Search and Dataset Search shows a useful trade-off: more usable returned records from the specialized index, but fewer questions answered.
Embedded markup, extracted text and richer entity pages are different inputs. A controlled study shows why that distinction matters—and why better answers cannot be credited to formatting alone.